H&M spokeswoman Emily Scarlett says the hair pieces - patterned head bands with bright pink and purple flowers - were part of the company's summer music festival collection called "H&M Loves Music." The Toronto-based spokeswoman said Friday the Swedish-based fashion chain received three complaints and quickly made the decision to remove the headdresses from the market.
Kim Wheeler, an Ojibwa-Mohawk from Manitoba, says the $15 accessories are not honorable and make a mockery of her culture.
"My first instinct was to buy all of them and throw them in the garbage," Wheeler said.
Scarlett says an order to remove the items went out earlier this week to its 61 Canadian locations.