There's a new form of holiday shopping. It's being called Gaey Thursday.
And Action News was there at Shopko in Kennewick when some early risers arrived at 5 o'clock Thanksgiving morning.
Braving thick fog and below freezing temperatures, a handful of extreme shoppers wait patiently at the only retail store in Tri-Cities to open at 6 AM..
The die-hards come for deals on TVs and clothes. Lyle Montoure is one of them.
"Come down here to get some flannel shirts. That's pretty good, it's getting cold outside, you know? Gotta snuggle up for the winter", said Montoure.
Store employees were still rubbing the sleep out of their eyes and got ready for a door-buster rush they would normally only see on Black Friday.
Mangers say this handful of eager holiday shoppers is a new breed.
They're happy to be a part of this growing national trend.
"To have that shopping experience available for them especially as an opportunity not just to get some stuff they need last minute before Thanksgiving, but to be able to have a day to beat the rush", said store manager Nathan Jankov.
As the doors swung open, the race was on.
Lyle went straight for that new TV, while his girlfriend grabbed the flannels.
They even got a few things that weren't on their list.
"I got a razor, which you can see I need, and some memory cards", said Lyle.
And while this new craze isn't exactly Thanksgiving savvy, Lyle has good reason for taking part.
"We get up early anyways to get the turkey going and now it makes tomorrow not seem as big as today."
Lyle hit the check-out in just 18 minutes.