Floral Frenzy: local florist shares a behind-the-scenes look on Valentine's Day

The phones were ringing off the hook at Shelby's Floral in Kennewick on Wednesday as people were trying to make last-minute orders for Valentine's Day.

TRI-CITIES, Wash. – Valentine's Day is the busiest one-day holiday for flower shops, and local florists say flowers are flying off the shelves.

The phones have been ringing off the hook at Shelby's Floral in Kennewick on Wednesday.

The floor in the floral arrangement room is scattered with greenery clippings and stems as the florists make one of a kind bouquets for the holiday.

"We know it's coming, and so it's fun," said Jackie Brown, owner of Shelby’s Floral.

Brown has been in the industry for more than 50 years. She started working as a florist when she was 14, and to this day she said she still enjoys the excitement and chaos surrounding this holiday of love.

"It's nice to see men come in and treat their sweethearts nicely. My husband snuck in the other day and brought me a dozen roses,” she said as she blushed. “So I got the fun of walking into the house and there sit a dozen roses on my table."

To make the magic happen on Valentine's Day – she and her florists start early the day before and work late into the night to prepare orders to be delivered on Wednesday.

"We start a whole week ahead, and even farther ahead getting the flowers ordered a month ahead,” Brown said. “So you order or roses and flowers and hope you did it right. It's a process."

The owner said many people try to order the day of when it's too late to get something delivered because they're booked to the brim. People outside of the industry don't realize how long it takes to make the arrangements, Brown said.

However, she said that's why they keep their shop stocked, so people can still come in to the store and bring something home to their sweetheart.

For the folks who missed their chance to order a specialty arrangement for their Valentine this year, Brown has advice for next year.

"When it comes to a holiday, don’t use the 1-800 numbers, call your local florist because you know that they’ve got, you know what you're going to get and you know what it's going to cost,” she said “And order early!”

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